Flowers Vermilion
Gallery of Gifts
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Campaign Type
Campaign Date
Integrated Marketing Campaign
February 2024
As the name suggests, flowers are the core offering of this business. However, we thought the chic yet whimsical gift shop was slipping through the cracks.
We browsed the shelves, studying cards, candles, vases and more, asking how we could present this world of items to the Glasgow consumer.
We decided that Flowers Vermilion had a curated feel with an artistic aesthetic. That sentiment is where our insight and idea stemmed from.
Insight
Many of the gifts in Flowers Vermilion are uniquely selected, giving you a gift that can’t be seen anywhere else in Glasgow.
Idea
Build on the ‘curated’ feel of Flowers Vermilion by presenting their gifts and flowers in an art gallery style.
Excecution
Brand Partnership/
Influencer Marketing - Frodrik
Scottish graffiti artist Frodrik has a unique style of artwork where he hand-paints intricately designed frames. We decided this would be a perfect partnership to display Flowers Vermilion's offerings in an art gallery style.
The shopfront mural would display everything in the window as art, and with Frodrik's Instagram following, new Glaswegian and Scottish people would be introduced to Flowers Vermilion.
Frodrik's Artwork
Proposed Shopfront Mural
Social Media Advertising
Instagram Adverts
Keeping on theme, a social media campaign would be launched displaying items from Flowers Vermilion as they would be displayed in an art gallery, using plinths and picture frames on their gifts.
Website Redesign
Research
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Research showed that users disliked the current web experience of Flowers Vermilion, and as well as problems with the website design, the gift items weren't available for purchase online, only flowers.
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To combat both of these problems, we proposed a web redesign, changing colours and layout and also adding a 'Gallery of Gifts' section, where customers could shop for gifts from the website with a new, fresh layout that displays the gifts as art while keeping a clean and intuitive shopping experience.​
Item Pages
Item Descriptions - Museum Art Label
For the item descriptions, we drew inspiration from the instantly recognisable and incredibly simple Art Labels found in museums globally.
With such tight standards and requirements to describe what is going on with each item in a gallery to viewers, we decided it would be the perfect place to host item descriptions and tie each item to the art world.
